Marketing BS

Major Requirements

A major in marketing consists of:

ACCT 220Principles of Financial Accounting

3

ACCT 221Principles of Managerial Accounting

3

BUAD 220Principles of Management

3

BUAD 310Business Law-Contracts and Negotiable Instruments

3

BUAD 311Business Communications

3

BUAD 320Organizational Behavior and Leadership

3

BUAD 350International Business

3

BUAD 390Business Research

3

BUAD 435Logistics and Supply Chain Management Techniques

3

BUAD 493Business Policy/Strategic Management

3

BUAD 493LBusiness Policy/Strategic Management Lab

1

ECON 200Principles of Macroeconomics

3

ECON 201Principles of Microeconomics

3

FNCE 320Corporate Finance

3

MRKT 326Principles of Marketing

3

MRKT 377Consumer Behavior in Marketing

3

MRKT 445Professional Selling

3

MRKT 477Advertising and Public Relations

3

MRKT 485Marketing Management

3

SYSA 235Integrated Software

3

SYSA 340Management Information Systems

3

SYSA 360Operations Management

3

and

MRKT 480Retail Management

3

or

BUAD 352International Marketing

3