COMM 504 Digital Media and Communication

This course introduces students to the tools and practices required to successfully execute digital communications strategies in a professional writing environment. Students will learn how to approach various communications challenges from an integrated perspective, using digital channels to augment and enhance traditional tactics while also taking full advantage of the unique attributes that keep digital at the cutting edge of public relations and marketing. This class will address emerging and existing technologies, using trending topics and case studies to identify best practices.

Credits

3