SPEM 217 Introduction to Sport and Event Management

This course is designed to introduce and expose students to the key elements of designing, planning, marketing, and staging an event introducing them to core business concepts. Business projects and new product developments now culminate in events, while high-level business meetings, seminars, conferences, and exhibitions are viewed as events. Additionally, there are thousands of festivals and many thousands of weddings, parties, along with celebratory and sporting events every year, all of which require expert orientation and management. Students will be exposed to the needs of a management staff and its staffing challenges, and how to ensure the safety of everyone involved. Students will also overview what they need to know about legal compliance, risk management, financial control, and how to evaluate the success of the event itself. Students will be exposed to expert guest speakers in the field of sport and event management discussing a variety of topics essential to this specialized area of study.

Credits

3